•) : the industry analysis
1, chicken industry background
, according to the survey: chicken and monosodium glutamate in the developed countries such as Europe and the use of a ratio of 90:10, the proportion of Hong Kong area is about 85 China: 15, even in a population of more than 60 million African countries in namibia, the chicken sales of 8000 tons. Chicken industry in China is still in the recent years, popular with consumers improvement of living standards of its birth, the formation of healthy eating habits.
To eat, "people first, food to taste is king", consumers in the pursuit of eat, eat the good food more freshness, more nutritious and healthy. With the popularity of guangdong hutch, cantonese cuisine in China, chicken essence gradually developed into a huge industry. In numerous spice, consumers chose the chicken essence, because the chicken has the following features: composite materials for he is a chicken and eggs, there are both the delicate flavors of the chicken and chicken fragrance; Its chemical composition will be nucleotides and monosodium glutamate compound, improvement of multiplication, achieve increase fresh flavor in one; Improvement compared to the MSG is 1.5 2 times the monosodium glutamate, is a higher health food nutrition, these advantages make chicken instead of monosodium glutamate is only a matter of time. According to the data provided by the Shanghai restaurant association, supermarket chicken chicken in Shanghai, coastal areas compared with sales of monosodium glutamate, according to its sales have almost the same MSG.
Chicken industry in a few years, it has emerged a large number of excellent enterprises. In these enterprises, enterprise's average annual growth rate of more than 50% in the mostly